Online shopping sites have had explosive growth.
Move back a few years and you will realize that these so called cheap and best online shopping sites were distrusted and people were scared of using their credit cards.
Today these top 10 online shopping sites in India have changed the way Indian consumers shop. From spending weekends on big offline markets like Sarojini Nagar in New Delhi for example, millions of Indian consumers are spending their time on a few of these best online shopping sites.
According to a report titled "Digital Retail 2020" as mentioned on thehindu.com, online shopping in India will reach a gross merchandising value (GMV) of $60 billion by the end of 2020. Total online shoppers will grow to a massive 175 million. Now this is called humongous growth 🙂
Online shopping sites offer countless advantages that are hard to match and hence the reason for such exponential growth.
This list of top 10 online shopping websites in India covers all cities: New Delhi, Bangalore or Benagaluru, Hyderabad, Chennai, Pune, Mumbai, Kolkata and related cities.
Now for easy navigation on this 5,000+ word article, I have created this TOC. Now click any heading and directly get jumped to that element on this article.
India online shopping sites have been in fierce battle for supremacy and to be at the top. Giants like Amazon, Flipkart, and now also Alibaba are battling to rise to be on the top position. Let's find out which shopping site is winning the battle in Indian Market.
Monthly Traffic (in million)
Price (out of 5)
Brand Value (out of 5)
I will try to update the data mentioned above in the table every month and this way you can keep yourself updated about which company is leading the race for top online shopping site in India.
Yes, you guessed it right, Amazon comes in the first place
For those who were expecting Flipkart or Snapdeal to be here, I have some news for you.
Jeff Bezos (Owner of Amazon) has started dominating the Indian market and already Amazon is emerging as the favorite when it comes to cheap online shopping sites in India.
Not just cheap but Amazon is beating its competition on all fronts. Lets look at it in more detail
I have created this table for comparing various online shopping sites in India and have then calculated a score based on various metrics. Clearly Amazon is coming out to be the clear winner
I personally am the biggest fan of Amazon. This is not the reason why i am placing this amazing online shopping website on the first position but because of the amazing facilities and feature packed this website is
What makes Amazon.in the best can easily be found out by:
Started in 2007 by Sachin and Binny Bansal, Flipkart is the most popular e-commerce website in India. With revenue of more than Ra 15,129 crores in 2016, it is one of the fastest going online shopping website in India.
Just like Amazon, Flipkart also has an extensive catalog and a wide range of products. Almost everything can be found here to purchase.
To strengthen its hold in the Indian market, Flipkart even purchased Myntra for ₹20 billion in 2014. Myntra later acquired Jabong for $70 million in 2016.
Some facts about flipkart:
Snapdeal is another Indian e-commerce website which was the biggest competitor to Flipkart before Amazon came.Snapdeal was founded by Kunal Bahl and Rohit Bansal (too many Bansal's right :D) in 2010.
Just like Flipkart, Snapdeal finds a lot of popularity among Indian consumers. In terms of pricing i have found Snapdeal to be at-par with Amazon or even sometime better.
Also most of the time they are running some Bank credit card related cashback offers that widens the smile of the consumer.
One area where Snapdeal faulters are Customer care. One of the worst customer care I have encountered. Returns are not processed, the staff is not that friendly. Slow process.
Headquartered in Noida and founded in 2010 by Vijay Shekhar Sharma, Paytm has seen massive growth as well.
Started as a mobile recharge company, Paytm is the consumer brand of parent One97 Communications.
Not many people know this (even i wondered many a times about the logic behind the name of this company), Paytm stands for : Pay Through Mobile
The breadth of services offered by Paytm is uncomparable. If you decided to check their website, you will be surprised by the number of services they offer apart from being one of the top online shopping sites in India. Here is a list of few of these online services:
Paytm offers attractive cashback offers if you are paying through Paytm wallet. Also, they are very competitive in their price. I have been a long time customer of paytm Wallet and I use it extensively for easy payments on various websites like Foodpanda, Godaddy etc. The convenience that comes with online Wallet is amazing
I hate their customer service and delivery time. Also i don't usually trust the sellers on Paytm for the genuine products. If i am buying a Macbook pro, i will rather buy it from Amazon paying Rs 1,000 or 2,000 more compared to buying on Paytm
Headquartered in Gurgaon and founded in 2011 by Radhika Aggarwal, Shopclues has crafted a unique niche for itself in Indian e-commerce space. Featuring ShopClues among best online shopping sites in India is a must
Considered ti be the cheapest online shopping site in India, Shopclues is known for inferior or low-quality products at cheap prices online. The discounts and pricing on their website might even surprise you.
The quality of products has always been questionable on Shopclues. You wont find good reviews of Shopclues online from people who are looking for high quality products and are willing to pay a premium for the same
If you are comfortable with mediocre quality products and price is what captures your attention the most then you should definitely give Shopclues a try.
Headquartered in Ahmedabad, India and Founded in 2007 by Vishal Mehta, Infibeam is another e-commerce website that craters to online shopping in India.
Infibeam was very popular in the earlier stages of growth of Indian e-commerce websites but it has lost its position to other giants like Flipkart and Amazon
You will be surprised to know that Infibeam launched a successful IPO in 2016 and listed in Stock Exchange
Infibeam operates through two main business models:
Revenue of infibeam is much lower compared to other popular wesites like Amazon or Flipkart.
If you have not heard the name of Infibeam, i don't blame you.
Founded in 2008 by Sanjeev agarwal, Homeshop18 is one of the oldest indian shopping site. It is owned by Network 18 group, a division of Reliance
If you don't know about their online sopping site, then you might have seen their on-air shopping channel on cable, DTH or satellite. Homeshop18 is the India's first 24/7 home shopping channel.
Teleshopping channels in india like Shop CJ, Homeshop18, Naaptol etc are not seeing positive growth numbers.
E-retailers are significantly affecting their sales volume compared to earlier times, when they were a great source for shopping for indian consumers
The website or online shopping portal for Homeshop18.com started in January 2011
Founded in September 1995,
Ebay also has a huge following in India, but trustworthiness has always been an issue.
Honestly, I personally never buy anything on ebay, I have always been very cautious over quality and ebay scares me.
Note: As of April 2017, Indian operations of Ebay.in was sold to Flipkart.
Now the list of top online shopping sites in India features websites which cater to multiple categories. Now lets talk about websites that are niche specific like in clothing, Grocery etc
I love online shopping, and this article made the job like a hell lot easier 😀
Headquartered in Bengaluru and founded in 2009, Myntra is a fashion e-commerce marketplace. It is the biggest online shopping site for clothes in India
Myntra was acquired by Flipkart as i mentioned earlier. On Myntra you can find a wide variety of clothes, accessories and all fashion related items and categories.
Myntra is extremely popular in Females and is also a the best choice among men for their fashion needs
Founded in 2012, Jabong is another fashion and lifestyle e-commerce portal in india. You can find a full range of apparel, fashion accessories, and other lifestyle products
Jabong was acquired by Flipkart for $70 million in July 2016.
Headquartered in Gurgaon and established in April 2011, Yepme specializes in online shopping of shoes, clothes, watches and accessories in India.
it also positions itself as a private label fashion brand
Headquartered in Bengaluru and founded in 2013, Voonik is special in terms of that they only cater to female audiences. This is the only Indian fashion online site that offer products only for female population
Being Female focus makes this website extremely popular among girls
They also have a huge portfolio of products ranging from Sarees, Kurtis, dresses, Lingerie, bags, jewellery etc
Apart from the above mentioned popular brands, there are many other fashion e-commerce sites:
Founded in 2011 by Ambareesh Murty, Pepperfry.com is the most popular online furniture shopping sites in india.
You can purchase furniture and other home appliances. They have a wide category ranging from Furniture, Home Decor, Kitchen, Dining and more
Since the online furniture shopping sites are still evolving as people still prefer offline method, pepperfry has easily established itself as the online furniture market leader.
Founded in 2012 by Ashish Goel and Rajiv Srivastsa, UrbanLadder is coming out to be a strong competitor to Pepperfry.
This online marketplace for furniture and home decor, the company delivers the products it sells and also facilitated in installing the product
The company is spreading its geographic reach across india, and in 2016 it was serving more than 30 cities
Founded in 2012 by Ashish garg and Ankita dabas and headquartered in Gurgaon India, FabFurnish in one of the market leaders in in online furniture website in india.
They also have a huge portfolio of products they sell ranging from furniture, decor, appliances, kitchen, bed bath, lighting and more.
Who knew that a simple task like grocery shopping will also come online, i never thought of that personally.
Founded in December 2011, Bigbasket is the largest online supermarket in India. It ranks on the top position among the best online grocery stores in India.
Online grocery shopping India was started by big basket itself and this industry took a leap in terms of digitizing this offline activity
Considered to be the best online grocery store of india, Bigbasket delivers in all major cities such as Delhi, Pune, Banglore, Mumbai etc
With a product portfolio of more than 20,000 products that too in 7 languages, bigbasket is truly the best online grocery store for indian consumers.
whether you are looking for online grocery shopping in Mumbai or online grocery Bangalore , big basket server for you. They also come up with new discounts and promotions, deals which can be beneficial for you
Founded in December 2013 and headquartered in Gurgaon, Grofers is an online grocery delivery service. Grofers comes second in the best online grocery stores just for its newness.
I have seen Grofers provide some heavy discounts and this has lead to their massive growth in this buy online grocery space in India
Grofers stand for Grocery gophers. Company has operation in many cities and its expanding its userbase and geographical reach. They have also secured investment from firms like Softbank and Sequoia Capital.
I highly recommend you to add grofers in you must use online grocery shopping website. Their mobile app is simple to use and that makes your decision to buy grocery online a simple process
Started in 2012 by Bal krishna and Mukesh singh in Banglore, Zopnow started its journey for dominating online grocery stores in india.
They also have a wide range of products with over 10,000+ daily essentials from 1200+ brands and 300+ categories. Also for your shopping you get awarded zoppies those are a way of saying points that can be redeemed in your next purchase.
Zopnow also has raised money in multiple funding rounds. They have also partnered up with Hypercity Retail and Aditya Birla Retail
Godrej's nature basket was founded in 2005. Catering to more than 125 cities now, Natures basket has both online and offline channels. Retail chain sells fresh vegetables, fruits , dairy etc in many cities
With their webiste http://www.naturesbasket.co.in/, they have entered into online space and now also in mobile app game for online grocery shopping in india.
Nature's basket is known for its premium quality , imported grocery , dry fruits, gourmet food and more. They are also targeting themselves as the best online shopping grocery store in india
There is no surprise when amazon.com goes into a market and take over it within few years. Amazon has started it grocery business in india and you can find attractive discounts.
They have been pushing hard to promote their grocery segment. You must check out amazon grocery & Gourmet food section. Just like any other category on amazon you will find thousands of variety in various categories like bakery, sweets & chocolates, spices and masala etc
Going from Brick and Mortar to selling groceries online in India, it was a no brainer decision.
Just go to the website and get the benefits of fresh and healthy daily essentials from reliance fresh online grocery webiste
A new wave of home service startups have risen. Players like urbanclap, housejoy and all are creating a name for themselves in a not so competitive category
Founded in 2014 in New Delhi, Urbanclap helps the indian consumer in hiring trusted professionals for the local or home services they need. Services can range from Home repair, beauty and health, lesson or hobby, events & wedding etc
Urbanclap is a local service marketplace in india. The company plans to become profitable in next two years. They claim to have more than 65,000+ trusted professionals listed on their platform
I love the convenience it offers and how easily you can book experts and professionals through their app and web interface. I found my salsa trainer through this app and trust me i couldn't be happier
Founded in 2015 in Banglore by Sunil goel and Arjun Kumar , Housejoy is another home service marketplace connecting professionals with the target customers
hey claim to have more than 10,000+ trusted home service providers and also that they have served more than 1 million customers since inception
The process is very simple, Book your appointment, schedule the time and then relax for the team fo experts to arrive and finish the work
Founded in April 2014 , Zimmber provides trusted home services like plumbing, fixing electricals, AC installation etc
It is available in Mumbai, Pune, Delhi, NCR, Banglore, Thane, and Navi Mumbai
They are not as popular as Urbanclap but slowly expanding and making their mark
Founded in 2010 by DCE pass-out Supam Maheswari, FirstCry is the Asia's largest online portal and marketplace for baby care and kids products.
Firstcry claims to have more than 2 lakh+ baby, mom and kids items from more than 2 thousand top brands, both international and Indian brands.
Firstcry.com also acquired another baby care products site babyoye.com in October 2016 for Rs 362 crores.
Babyoye was a division of Mahindra retail. This acquisition helped Firstcry dominate the market even more and come out as the market leader in baby products online.
Founded in 2011 by Rahul Anand and headquartered in Mumbai, hopscotch.in is a curated e-commerce online shopping site for baby care and kids products.
Just like firstcry, hopscotch also has a wide variety of products in their portfolio ranging from 0-3yr old baby, 3yr+ baby, and more
Mybabycrat.com is a much smaller site compared to giants like firstcry.com. They are adding more products, adding more services and trying their best to become a big name in indian baby care products market
Lingerie market has seen amazing growth in India. Considered to be a taboo subject earlier, now the youth of India is buying lingerie online through various websites
Founded in 2011 by Richa Kar, Zivame has created a beautiful looking niche for itself. Although she has stepped down as CEO this march 2017, she continues to be the board member
Zivame is the most popular online lingerie store for women and girls in India. They have an extensive product range from Bras, Panties, Leggings, Sportswear and more
Easily Shop online for lingerie and glamorize yourself. Visit Zivame right now to check their website
Clovia is a brand and produces its own products with imported fabrics, laces and satins. All the clovia manufacturing takes place in India itself
Clovia was founded by Neha Kant, who found a gap in the market for lingerie needs for females.
The brand is going strongly and establishing itself after zivame as an online e-tailer for online lingerie shopping in India
Clovia also offers a wide range of products from Bras, Panties, Nightwear, Bridal and more. If you are a female and tired of those boring lingerie then you must check clovia to spice up your innerwear
I love the name prettysecrets, i suppose you do too. Prettysecrets is among the new companies that are targeting the lingerie market in india.
Although not as prominent and massive as zivame, prettysecrets is growing slowly.
Just like Clovia, prettysecrets.com is also a brand and does their own manufacturing. They also have a nice range of products for women needs. Give them a check by clicking the button on the right
Online eyewear sites are non-existant except Lenskart.com in India. Lenskart is the biggest and most flourished online optical store in India.
You can buy all kinds of eyewear ranging form contact lenses, spectacles eyeglasses, sunglasses and more.
The prices are also very competitive, I ordered 4 boxes of daily disposable contact lenses and that cost me Rs 500/- less than the market price in my area.
The competition is almost non-existant. Lenskart was founded by Peyush bansal in November 2010, and is dominating the media eyeglasses market comfortably
Competition is directly from big companies like amazon , Flipkart and all , but there is no direct competition for any website that focuses only on eye-glasses or eyewear.
Cashback websites are booming in India. Even i have an account on cashkaro.com and i use it everytime i make an online purchase.
Cashkaro.com was founded by swati bhargava along with her husband in UK before coming to india and dominating the cashback websites in india.
Cashkaro is the top cashback site in India and going strong. People are slowly and steadily becoming aware about saving more in their online shopping experience.
Not just through coupons, you can also save more by making your purchases through the link generated by these cashback sites.
These cashback sites get affiliate commission from the websites from which you make purchases through their links. If you have not then make your account today and easily save 10-20,000 per year.
Cashkaro has all leading e-commerce portals and website. On their homepage you can find the best offers and make use of them
From the biggest coupon website to now trying to become the biggest cashback website as well, couponduniya.com is coming up with a fierce battle for top position for best Indian cashback site.
Founded in December 2010 by Sameer parwani, Couponsunia became the best online coupon site in india. They recently introduced their cashback system where people can now also earn a cashback along with the coupons they provide
Since they already had a huge following and customer base, their cashback venture is coming up as a big respite for consumers as now they have just one single source for best and latest coupons along with cashback facility in their coupondunia account
I love couponduniya, you will too if you click the button on the right
Founded in Hyderabad by Venkata Guduri, Sitaphal.com is an online coupon and cashback site in india. Ranking at the 3rd position among the best and top cashback sites in india, sitaphal
Just like cashkaro, they are also affiliated with multiple online stores through which they make revenue and pass on majority of the revenue to the customers using their app
Just like Cashkaro and Sitaphal, gopaisa is another candidate for earning cashback on your online shopping transactions. Among the top cashback websites, gopaisa has also made its name and going strong. Although the traffic seems to be on a declining trend for this company
Founded in 2012 by Ralf Wenzel, Foodpanda is a global mobile food delivery marketplace which operates in more than 43 countries worldwide
Most people don't know about this and treat foodpanda as an indian brand. Whenever we talk about food delivery sites or to order food online, the first webiste that pops up in the brain is Foodpanda food delivery.
I have been so active on Foodpanda, that i must have easily spent lakhs of Rupees on this site alone (hungry foodie this side :D)
Check out this biggest home food delivery website that caters to a large number of cities from New Delhi, Bangalore, Mumbai , Pune and much more.
Founded in 2014 in Bangalore, Swiggy was started by People having degrees from IIM's and IITs and Bits pilani -So yes these so called smart people are actually very smart
Swiggy comes out to be the biggest contender in online food delivery sites or space competing head on with Foodpanda
With operations in multiple cities and attractive discounts, swiggy is slowly becoming the top contender for the top food delivery site in India
Founded in 2011 by Jaydeep Burman and Kallol Banerjee, Faasos is an Indian online food ordering website. This company operates in more than 16 cities across India
Faasos is different from the rest is that it is vertically integrated - ordering, distribution as well as order fulfillment
They are regularly coming up with some amazing discount and referral bonuses
Founded in 2012 by Amit raj and Anshul Gupta, Box8 is unique in the sense that it controls all aspects of online food delivery. From raw material, preparation, and then delivery. So it is not a marketplace rather a brand in itself
If you have never tried them, you must give them a check out. They have various varieties of All-in-1 meals, Fusion box, biryanis, wraps, sandwiches and more
Started in September 2014, Holachef brings the best cuisines on the world right from the hands of experienced and expert chefs to your doorsteps.
Holachef differentiates itself as a fine dining experience at a fraction of the price. Since the menu is not that of a traditional restaurant, you get to taste and experience something new.A must check out but sadly they are currently operating only in Mumbai
Launches in 2011, Nearbuy.com (formerly Groupon India) is the most popular and best deal site in India. On this marketplace, local merchants and companies can give amazing deals and exclusive offers.
It operates in more than 33 cities in India and have categories like Food & Beverage, Beauty & wellness, Movies & events etc
I personally use Nearbuy a lot. Usually for going with friends and trying new places at amazingly cheap prices. You will be surprised by checking out the deals, that how easy it is to visit expensive places at fraction of cost
Also in their promotion phase they come out with exclusive discounts that make the deal even more attractive.
Littleapp was founded by the founders of Zovi, Manish chopra and satish mani. Another consumer lifestyle deals marketplace
Although a new contender, but filled with investment cash, they are promoting their product at all fronts to get the name out. Also amazing discounts are offered to lure the initial set of customers
They are also serving in major Tier-1 cities and now slowly expanding into more cities as more and more merchants are getting added to their platform.
Mydala is an old name and still going strong. They are one of the largest local service marketing platform of india. With more than 4 million people visiting their website every month, they surely are a top contender for best deal websites in india.
You can buy great deals at a much cheaper price and use that to your advantage
I just did not wanted to talk about the online shopping sites in India but also back my data with some actual research and published reports.
I have done thorough research on this topic an find out some amazing statistics about best online shopping sites in India
This article took 20 hours to write (planning, researching, writing, designing, and proofreading), Now show some love
Hi all, i am Ankur Aggarwal – Digital Marketer, Entrepreneur, Traveler, Blogger, Foodie and blah blah blah :D. Have been blogging since 2010. In 2016 I scored 99.2 percentile in XAT Exam for MBA, left that to pursue my Online business dreams. The purpose of ankuraggarwal.in is to pass on 100% accurate and genuine information on Learning Digital Marketing Online. Know more about me here: About Ankur Aggarwal
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